Lifestyles of the Digger Famous: 3 Top Diggers on Social Fame

17 Apr 2008 interviews 102

Whether you are new to Digg, a seasoned pro or Kevin Rose himself (Hi Kevin!), these three men have a powerful influence on what you read. Msaleem, MrBabyMan and Zaibatsu have established themselves as a “Digg Trinity”, three unlikely friends whose names are synonymous with social media, their submissions appearing on the front page of digg on a daily basis, driving millions of readers to sites they discover.

GearCrave joined the trio to discuss Digg, social media and their latest project, the Drill Down Podcast…

GearCrave: What is your name, digg username, location and job title?

Msaleem: My name is Muhammad Saleem and I go by the user name msaleem on almost all social media sites (except for StumbleUpon where my user name is msaleem-stumbl. I live in Chicago and I work as a strategy and product/business development consultant to startups.

MrBabyMan: My name is Andrew Sorcini, I go by MrBabyMan on Digg (and other social networks), and I’m a film editor.

Zaibatsu: I’m Reg Saddler, I go by Zaibatsu on Digg, mixx, and everywhere else. I’m a retired tech consultant.

GC: How did the three of you originally come together? When was the idea for the Drill Down Podcast created?

MBM: We’re all submitters on Digg. It’s a natural occurrence amongst Digg submitters (and I really can’t explain why) that as they become more and more successful, they begin to connect with each other outside of Digg. For the most part, all the top submitters know each other and chat with each other fairly regularly. This is how Mu, Reg and I first connected.

Mu and I would occasionally chat about the tech stories we saw on Digg, and our conversations were so free and insightful, I began to wonder if anyone else would be interested in eavesdropping in on them. Mu suggested we make it a threesome with Reg, and we started to record our chats.

GC: What is The Drill Down Podcast? What does it mean for the world of social media?

MS: The Drill Down podcast covers technology-related and web-related news and often reviews new social web apps. As for social media, the podcast is a place for people to come together and discuss all the latest social media happenings. We don’t ‘run’ the show, in fact we take recommendations from the audience and often invite them to co-host the show with us.

GC: What doors has Digg opened for you and your respective careers?

MS: I don’t think it’s Digg specifically that has opened doors for any of us, but via Digg, it’s our respective understanding of some of the most important properties in the social web sphere that has opened doors for us. In fact it is this same understanding that allows us to utilize Digg to its maximum potential.

MBM: My entertainment industry career is independent from my involvement on Digg, and outside of the realm of social networking, my co-workers, friends and family are unimpressed, uninterested or just don’t get it. That’s fine by me.

Z: Digg has definitely introduced me to a lot of wonderful people in social media I otherwise wouldn’t have met. Since being on Digg, I’ve developed great relationships with them.

GC: What do you believe is the key to your success on Digg?

MS: There is no big secret to success on Digg. Submit good quality content and participate actively on the site and anyone can be just as successful on the site. The new crop of power-Diggers prove just that.

MBM: I think my success is due for the most part to the Digg community finding an affinity with many (roughly about 27%) of the stories I submit. And for that, I’m grateful to be able to choose and submit content they connect with.

Z: I think people really like me and my posts. Also I have a, shall we say, distinctive title/description style that I think people dig (pun intended)

GC: For each of you, what are a few of your all-time favorite personal submissions to Digg?

MS: My favorite submission so far was the announcement of Al-Gore being awarded the Nobel Prize.

MBM: That’s tough to say, but I’d have to say my favorites are the ones that really moved people, engaged them in heated debate, or inspired them to consider a viewpoint they hadn’t previously.

Z: So neighbors steal your wi-fi net access, kill the connection or have fun or anything with treefrogs.

GC: If you could change any one thing about Digg, what would it be?

MS: I would make it much more transparent.

MBM: I would call for more transparency in the


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