The ads (You probably remember them from the ’90s) are classic beyond comparison– like the brand, the definition of cool before it’s cool. The logo, no joke, deserves mention with the greatest designs in fashion history; Gucci, Chanel, YSL, Ralph Lauren and the like included. And, the t-shirts–ill as they come. After 27 years, Stussy is still the freshest, most broad streetwear brand on the planet. Surf, skate, rap, ska, punk, new wave, beach– no brand has captured the essence of these subcultures more precisely. More importantly, Stussy was able to pinpoint the aesthetic and philosophical links between all of them, chain ‘em together and throw ‘em in the blender. In 1980, founder Shawn Stussy, a local board shaper in Long Beach, started putting his logo on t-shirts, and the rest is history. Now, from London to Paris to Tokyo to L.A. to N.Y., Stussy has cache everywhere. It’ s emblematic of why American subculture is still the worldwide arbiter of cool.

Continue reading for more pics and info on Stussy’s 2008 line of eyewear.

All that being said, Stussy’s 2008 Sunglasses collection is exactly what you’d expect– a pristine amalgamation of everything that’s every been cool about shades. There are 11 different styles to rock, including a collabo with design star Hiroshi Fujiwara. They hit chapter stores soon. Pick your favorite. Wear ‘em all summer.

*All-Italian handmade, shatterproof CR39 lenses, 100% UVA/UVB protection).

More images at Stussy.com.

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