Founded in 2002 by three childhood friends in Copenhagen, Wood Wood has rather quietly carved out a creative middle ground between streetwear and high fashion. Wood Wood is all about American-inspired streetwear with a European casualwear sensibility. Like most street-inspired lines, it started with a few graphic tees that Magnus, Brian, and Karl shopped to stores in NYC.

Graphically, Wood Wood showcases very classical design, art-history-like in its use of simple shapes, high-contrast, and modernist color pairings. This simplicity and precision carries over to the rest of the line’s staples, namely its jackets, button-downs, and pants. The almost vigilant lack of detail and embellishment is an aesthetic that European casual wear has an exceptional affinity for. A.P.C. definitely comes to mind, in that regard. But, while A.P.C.’s simplicity is a more coy, French-schoolboy translation, Wood Wood uses it’s clean lines and crisp fit to infuse its collections with a decidedly un-twee street edge that’s intelligently understated. In that respect, Wood Wood is much like Kim Jones, particularly with its chill silhouettes, simple fabrics, and deft combination of muted and electric colors.

Continue reading, GearCravers, for a full look review and more detail on Wood Wood, a fashion forward mashup of Euro casual wear and American street.

Wood Wood’s Spring/Summer 08 collection (see lookbook website) is bright, sophisticated, and relaxed. It’s a clinic in street-saavy casual. Wood Wood’s secret is that it makes clothes that are meticulously cool yet so un-self-consciously nonchalant that they never feel too hip. The preview shots of the upcoming Fall/Winter line confirm this. Plus, the women’s line always looks like a combination of Denise from the Cosby Show and Robyn in this video. Who wouldn’t want a girlfriend like that.

Buy online at Wood Wood and here.

Graphics

Fall/Winter 2008

The “End of Times” tee seems to be next seasons flagship design. A genius conceptual collabo: joy division album cover x ironic tee-shirt-slogan hyperbole x design-school font humor (”TIMES” written in Times. cheeky.)

Left: Art Professor. Right: Escaped from the juve hall in 400 Blows, hiding out in the bar from Band of Outsiders.

While every menswear designer on earth is on the skinny and tapered tip, Wood Wood adds volume in a way that’s perfectly proportioned and sincerely street. Too cool.

Robyn (L) and Denise (R).