With little doubt, our friends from Nooka produce our favorite “unsung” line of watches. You won’t them at the watch kiosk at your local mall, pop retail chains like Urban Outfitters don’t stock them, you really have to dig to find stunning modern watches like those from Nooka. We spotted them at a modern boutique in Iowa City, IA on a recent visit– and have fallen in love since. You could say we’ve got a soft spot for Nooka’s designs, especially since we see a lot of works by watch makers like Fossil take inspiration from Nooka. Today, we feature the Nooka Zoo line, available in white and black leather bands and also the “mirror” version with a metallic band. Since Nooka ain’t easy to find, we recommend checking out the Nooka website to learn more and buy online.

Buy: $265