While its not quite yet a Kindle-killer, Sony’s new reader is a step closer to giving Amazon’s reader a run for its money.  The Sony PRS-700 is a touchscreen reader that allows page turning with the quick flip of a stylus.  The PRS-700 also includes a pull-up keyboard on the screen, ideal for taking notes and searching through text.  Beyond that, the 700 model is pretty close to Sony’s last version, the 550.  The PRS-700 provides storage for up to 350 ebooks via SD, and enough battery life for about 7500 turns of the page. The Sony PRS-700 will be available for sale in early November.  [$400 at sony]