Those of you living in Los Angeles are certainly no stranger to automotive custom powerhouse, Platinum Motorsport. Their tailored sense of conspicuous consumption has made them the hottest accessory line to roll down the streets of Beverly Hills since the great Prada vs. Gucci Wars of the 90s. In a city driven by glitz and bling, Platinum founders George and Jack Keshishyan have managed to avoid the quick cash of the “Spinners” set and balance their passion for automotive “restyling”, with their European sense of restraint and design. With a clientele ranging from the elite of the hip-hop world, to super agents on Wilshire Blvd. and even the Governator himself. From their humble beginnings repairing anything on four wheels to the launch of their ultra-premium lifestyle brand, The Brothers Keshishyan have steered clear of the more-is-more attitude generally associated with the celebrity set and continue to forge their own path of aggressive elegance coupled with exotic exclusivity. Expanding on their penchant for uniqueness, Platinum Motorsport recently introduced an extremely limited edition watch by Italian luxury watch maker POLANTI. Individually handcrafted with Swiss Quartz movements wrapped in a stainless steel core. Unique features include a 3 time zone Australian Mother of Pearl dial and approximately 4.40 carats Mineral Crystal with anti-reflex coating water resistant dim.

Buy from $1,495 to $6,995