Interactive Advertising: Sharpie iCast Billboard

Next time you’re out-and-about in your own urban environment, keep your eyes peeled for the latest ads by Sharpie.  Embracing both cutting edge technologies and viral marketing schemes, Sharpie has developed an ad campaign using interactive “print ads” embedded across your closest city.  Where you might see just a cast, Sharpie has placed a touch-screen ad that allows you to write a message– in traditional Sharpie style– on the cast in the advertisement.  We salute Sharpie for this one, its rare to see something so progressive out of a brand like this.  Kudos, our magic marker friends!  [via thecoolhunter]